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Practical Theory of Marketing

You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?". That's Direct Marketing.

You go to a party and you see an attractive girl across the room. You give your friend a tenner. She goes up and says "Hi, my friend over there is great in bed, how about it?". That's Advertising.

You go to a party and you see an attractive girl across the room. You go up to her like Richard Gere, Look at her like Sean Connery, Smile like Tom Cruise, carry the air of Clint Eastwood and say, "Hi, I am great in bed, how about it?". That's Direct Selling.

You go to a party and you see an attractive girl across the room. You somehow mop up her mobile number. You call and chat her up a while and then say "Hi, I am great in bed, how about it?" That's Tele-Marketing.

You go to a party and you see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, "Hi, I am great in bed, how about it?". That's Customer Relationship Management.

You go to a party and you see an attractive girl across the room. You put on your spring boots and walk around playing Mr. Busy. You put on your best smile and walk around being Mr. Congenial. You refresh all the Thesaurus links in your memory and play Mr. Polished. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, "Hi, I am great in bed, how about it?". That's Hard Selling.

You go to a party, you see an attractive girl across the room. She comes over and says, "Hi, I hear you're great in bed, how about it?" Now that is the power of Branding.